Award
National Institute on Drug Abuse 1R21DA062816-01
Evaluating the impact of psychotherapeutic advertising claims on cannabis purchasing
Recipient
Dartmouth College
Award Amount
$450,313.00
Ceiling
$450,313.00
Awarded
May 15, 2025
Identifier
1R21DA062816-01
Research project awarded by the National Institute on Drug Abuse to study the effects of psychotherapeutic advertising and mental health warnings on cannabis purchasing behavior using a simulated online shopping experiment with 2,000 participants, aiming to inform cannabis policy and public health.
Description
This project investigates the influence of psychotherapeutic advertising claims and mental health warning labels on online cannabis purchasing behaviors among individuals with depression and/or anxiety. It employs a simulated online shopping experiment with 2,000 participants to assess the impact on purchase quantity, potency, and product number. The research aims to inform evidence-based cannabis policy and regulation, with a focus on public health implications related to misleading marketing and mental health outcomes. The project is multidisciplinary, involving expertise in addiction, mental health, epidemiology, and digital health technology.