Award
Parkland Bidsandtenders #RFP 2021-17
Branding and Marketing Services
Recipient
The Burdette Agency, Inc.
Awarded
January 05, 2022
Identifier
RFP 2021-17
The City of Parkland, Florida, awarded a contract for branding and marketing services to The Burdette Agency, Inc., following a request for proposals (RFP 2021-17). The scope included developing a strategic brand and recommendations for funding, developing, and rolling out a sustainable branding campaign. The initial contract term is one year, with options to renew for four additional one-year periods. The award was based on a scoring process, with The Burdette Agency, Inc. receiving the highest score of 71.93 out of 100. The procurement process was conducted online, with no specific award amount obligated at the time of award. The award was publicly announced, and the bid results included several competing firms, with The Burdette Agency, Inc. ranked first.
Description
The City of Parkland, Florida sought proposals for Branding and Marketing services including development of a strategic brand and recommendations for funding, developing, and rolling out a sustainable branding campaign. The initial contract term is one year with options to renew for four additional one-year terms. The Burdette Agency, Inc. was recommended for award with the highest score of 71.93 out of 100.