James Madison University #UCPJMU5791

Performing Arts Center Ticketing System

The award involves multiple contracts and modifications between James Madison University (JMU) in Virginia and AudienceView Ticketing Corporation, a vendor based in Toronto, Canada. The initial contract, UCPJMU5791, was awarded for providing a box office ticketing software system for the Forbes Center for the Performing Arts, with a two-year term ending in June 2030 and no remaining renewal options. The contract includes services such as ticketing, e-commerce, CRM/marketing, fundraising, analytics, CMS, and day-of-event services, with an annual subscription fee of approximately $34,850 and per-ticket fees over 30,000 tickets. The contract was originally with Choice Entertainment Technologies, which was acquired by AudienceView, and the assignment was approved in December 2025. The agreement encompasses detailed service descriptions, security, compliance, and integration requirements, with a renewal period from June 2026 to June 2030. The award also includes a license and services agreement, order forms, and addenda, with specific provisions for fees, confidentiality, dispute resolution, and performance standards. The procurement was managed by James Madison University’s Procurement Services in Harrisonburg, VA, under the jurisdiction of Virginia state law.

Description

Contract awarded to AudienceView Ticketing Corporation for providing a box office ticketing software system for the Forbes Center for the Performing Arts at James Madison University. The contract number is UCPJMU5791. The initial contract term is two years with an option to renew for four additional two-year periods. The current term ends on June 3, 2030, with no renewals remaining. The contract includes services such as ticketing, e-commerce, CRM/marketing, fundraising, analytics, CMS, and day of event services. The contract was originally with Choice Entertainment Technologies but was assigned to AudienceView Ticketing Corporation in December 2025. The contract renewal updated terms and pricing effective from June 4, 2026 to June 3, 2030. The annual subscription fee is approximately $34,850 with per ticket fees of $1.50 over 30,000 tickets annually. The contract is managed by James Madison University in Virginia, USA.

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