Columbus State University PE-53000-SS-2027-000000064

CSU Carnegie

The buyer is Columbus State University located in Columbus, GA. The vendor is Carnegie DARTLET LLC, awarded as the sole source provider of proprietary psychographic data services and lead generation platforms, including Psychographic Darts and CollegeXpress. The contract covers services such as strategic enrollment consulting, student search, digital marketing, lead generation, enrollment analytics, and recruitment communications, with a focus on proprietary tools that are exclusive to Carnegie. The award amount is $350,000, and the contract emphasizes the use of proprietary assets for comprehensive enrollment marketing. The award is categorized under higher education. The procurement was a sole source event, with contacts including Gypsi Alexander at Columbus State University. The location is in Columbus, GA, and the country code is 'US' with jurisdiction 'US-GA'. Likely competitors include other providers of enrollment marketing and data services, but specific competitors are not listed in the provided data.

Description

Columbus State University is providing public notice of its intent to award a contract to CARNEGIE DARTLET LLC to provide comprehensive enrollment marketing and recruitment services, including strategic enrollment consulting, student search, digital marketing, lead generation, enrollment analytics, and recruitment communications. CARNEGIE DARTLET LLC has been identified as the sole source for this purchase for the reasons stated in the attached sole source notice.

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