University of Wisconsin–Madison 2024-UWMSN-00550-RFP

UW-Madison Brand Valuation

The University of Wisconsin-Madison awarded a contract for a brand valuation study to assess the strength and value of its brand. The procurement was managed by the university's Purchasing Services Department, with the primary contact being David J Brinkmeier. The contract involves no specific products or services listed, as it is a research and consulting engagement. The award is located in Wisconsin, with the buyer being the University of Wisconsin-Madison. The awardee is not specified, and the contract was posted on the university's procurement portal. The NAICS code for this type of service is likely 541810 (Advertising Agencies) or similar, but not explicitly provided. The procurement process included a request for proposals, with a submission deadline, and involved a detailed vendor and certification process. The award is categorized under higher education, with the location being a university campus in Madison, Wisconsin. Potential competitors for similar awards include consulting firms specializing in brand valuation and market research.

Description

The University of Wisconsin-Madison is looking to understand the strength of the UW-Madison brand, the value of it.

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