PUBLIC WORKS PO-PW-26007823

Public Works Department purchased radio and digital advertising services including PSAs, social media posts, and community partnership campaigns from IHEARTMEDIA ENTERTAINMENT INC

The Public Works Department of the City of Los Angeles in California awarded a purchase order (PO-PW-26007823) to IHEARTMEDIA ENTERTAINMENT INC for a comprehensive advertising campaign focused on promoting recycling and community engagement during Dodgers regular game broadcasts on AM 570 LA Sports. The purchase includes 150 radio spots of 30-second English PSAs, 120 radio spots of 15-second English PSAs, on-air support for a survey/jersey contest, six social media posts across Facebook, Instagram, and X, securing Freddie Freeman as a spokesperson, and ten digital outdoor boards displayed for two months. Additional components include a broadcast billboard with 324 spots, an on-site/online community partnership with the Dodgers Foundation, and a Dodgers DreamTeam Recycling Challenge event. Some elements such as duplicated stream PSAs and the recycling challenge events are provided at no charge. The total award amount is $23,181,500. The campaign integrates multi-platform media engagement specifically targeted at supporting public works messaging around environmental stewardship and community participation. Procurement contact details include Joe Edward from IHEARTMEDIA ENTERTAINMENT INC with the email joeedward@iheartmedia.com and phone number 818-566-6446. The contract terms follow RFQ-IS-22260321.

Description

30-SECOND ENGLISH PSA: RADIO SPOTS TO RUN DURING DODGERS REGULAR GAME BROADCASTS ON AM 570 LA SPORTS. ONE (1) 30-SECOND ENGLISH PSA DURING REGULAR-SEASON GAMES. TOTAL: 150 SPOTS; 15-SECOND ENGLISH PSA: RADIO SPOTS TO RUN DURING DODGERS REGULAR GAME BROADCASTS ON AM 570 LA SPORTS. * ONE (1) 15-SECOND ENGLISH PSA DURING REGULAR-SEASON GAMES. TOTAL: 120 SPOTS; ON-AIR SURVEY/JERSEY CONTEST: ON-AIR SUPPORT DURING DODGERS BROADCASTS AND AM 570 LA SPORTS PROGRAMMING TO PROMOTE THE SURVEY/JERSEY CONTEST.; DODGER DUPLICATED STREAM PSAS DUPLICATED TO DODGERS STREAM ON THE IHEART APP. NO CHARGE; SOCIAL MEDIA SIX (6) SOCIAL MEDIA POSTS (TWO (2) POSTS EACH ON FACEBOOK, INSTAGRAM, AND X): 1ST POST: PROMOTE SURVEY/JERSEY CONTEST 2ND POST: WINNER ANNOUNCEMENT; SPOKESPERSON IHEART MEDIA WILL SECURE FREDDIE FREEMAN AS SPOKESPERSON TO BE THE VOICE OF THE CAMPAIGN.; BROADCAST BILLBOARD ONE (1) 5-SECOND OPENING AND CLOSING BROADCAST BILLBOARD. TOTAL: 324 SPOTS NO CHARGE; DIGITAL OUTDOOR BOARDS TEN (10) DIGITAL OUTDOOR BOARDS DISPLAYED FOR TWO (2) MONTHS.; DODGERS FOUNDATION ON-SITE/ONLINE COMMUNITY PARTNERSHIP WITH THE DODGERS FOUNDATION.; RECYCLING CHALLENGE DODGER DREAMTEAM RECYCLING CHALLENGE IN PARTNERSHIP WITH THE DODGERS FOUNDATION. EVENT DATE: TBD RECYCLING CHALLENGE RESULTS WILL BE SUBMITTED TO PUBLIC WORKS A MINIMUM OF TWO (2) WEEKS PRIOR TO THE ON-SITE ACTIVATION. TO INCREASE COACH/TEAM RECYCLING CHALLENGE PARTICIPATION, FOUR (4) DODGERS TICKETS WILL BE AWARDED TO THE TOP COACH WHO SUBMITS THE MOST RECYCLING RECEIPTS EACH MONTH DURING THE SEASON. NO CHARGE NOTICE TO BUYER: PRIOR TO AWARD OF PURCHASE ORDER, IF BID AMOUNT EXCEEDS ESTIMATED COST BY 10% NOTIFY PROCUREMENT UNIT AT (626) 458-7354. REFERENCE: IHEARTMEDIA ENTERTAINMENT INC 3400 W. OLIVE AVE., STE. 550 BURBANK, CA 91505-5544 ATTN: JOE EDWARD TEL.: 818-566-6446 E-MAIL: JOEEDWARD@IHEARTMEDIA.COM PRIOR REQ: 337144 PRIOR PO: PO-PW-25007568 REQ: 637133 FUND: GD1 UNIT: 47970 OBJECT: 2082 ---------------------------- TERMS AND CONDITIONS IN ACCORDANCE WITH RFQ-IS-22260321.