Award

Virginia Military Institute Cobblestone #V211-26-049

Public Relations Services

Recipient

Wunderman Thompson, LLC

Awarded

May 14, 2026

Identifier

V211-26-049

The Virginia Military Institute (VMI) has awarded a contract to Wunderman Thompson, LLC for Public Relations Services. The contract number is V211-26-049 WT. Wunderman Thompson, LLC, a large business with CAGE Code 3PMN9 and UEI SF2NA13BJQU4, will provide strategic counsel, messaging development, content creation, CRM strategy, paid media consultation, and measurement and reporting to support VMI's recruitment and branding efforts. The contract allows the contractor to respond with Scope of Work (SOW) for solicitations issued by VMI, with purchase orders issued through the Commonwealth's procurement portal, eVA. The period of performance extends from contract execution through June 30, 2027, with four renewal options of one year each. Compensation is based on the rate structure proposed by the contractor, with travel expenses reimbursed per VMI policies and GSA rates. The contract emphasizes compliance with Virginia procurement laws, anti-discrimination policies, and standard contractual terms. The primary location of the award is Lexington, VA, in Rockbridge County, and the award falls under the higher education category.

Description

Contract for Public Relations Services for Virginia Military Institute. The contractor may respond with Scope of Work (SOW) in response to solicitations issued by VMI. If accepted, VMI will issue purchase orders through the Commonwealth's procurement portal. The contract may be terminated by either party with 30 days written notice. Period of performance is from execution through June 30, 2027, with four one-year renewal options. Compensation is based on the rate structure proposed in the contractor's proposal received April 21, 2026. Travel expenses reimbursed per VMI policies and GSA rates. Payment terms are Net 30 days from receipt of invoice.

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