LA County Library PDRQ-PL-26025262

WEBSITE CONSULTING- Digital Campaigns- Lunch at the Library Scope of Work: LA County Library to run paid digital camp...

LA County Library, a public library in California, issued a purchase order to vendor Matthew J Rosenberg for website consulting services related to digital campaigns supporting the Lunch at the Library program for summer 2026. The contract involves running paid digital campaigns on Meta and Google platforms, targeting 20 zip codes, with a total obligated amount of $5,000, supplemented by an earlier quote for a total project cost of $6,500. The campaign aims to direct geo-targeted traffic to designated landing pages, with setup, maintenance, and reporting fees included. The award was made on June 3, 2026, and the project involves digital advertising services.

Description

WEBSITE CONSULTING- Digital Campaigns- Lunch at the Library Scope of Work: LA County Library to run paid digital campaigns in support of Lunch at Library program for summer 2026 on Meta and Google ads platform. Program specifics: - Ads will be targeted to 20 select zip codes (already provided) - Campaigns to start 1st week of June and will continue through Aug 7 Matt Rosenberg will help set up, run, and report on ad campaign(s). $1,500 is to be spent on the actual online advertisement placements. This quote is to supplement an earlier quote for this same project in the amount of $5,000. Thus, the total for this project will be $6,500, inclusive of $500 in fees. Project Specifics: - Overall goal: Send relevant geo-targeted traffic from online ads to be designated landing page(s). - Placements: Meta and Google - Reporting: As needed using relevant platform analytics. - Set-up, maintenance, and reporting fees: To be billed to the same PO as set up for advertising.