Orange County M00000117906

iHeartMedia to provide: Outreach marketing/campaign to help increase awareness and provide information on the Measles...

The Orange County county government in Florida awarded a contract to IHeartMedia Entertainment Inc. for a digital outreach marketing campaign aimed at increasing awareness and providing information on the Measles, Mumps, and Rubella vaccine. The contract, valued at $89,990, covers services from May 1, 2025, through September 30, 2025. The campaign targets populations likely to include mothers and individuals with young children who may not be up to date on vaccinations or understand the seriousness of the Measles virus. The award was made on October 25, 2025, as a single-transaction purchase.

Description

iHeartMedia to provide: Outreach marketing/campaign to help increase awareness and provide information on the Measles, Mumps and Rubella vaccine. The goal of the digital outreach marketing/advertising campaign is to target populations and places that have a high probability of reaching mothers and people who may: Have young children. May not be up to date on their vaccinations. May not understand the seriousness of the Measles virus. Period of Service: May 1, 2025 through September 30, 2025.