George Mason University Cobblestone #GMU-SS1114-25

Retail Store Management and Operations

The contract is between George Mason University (buyer) and A Book Company LLC dba eCampus.com (contractor), located in Lexington, KY, for the operation and management of the university's bookstore ecosystem. This includes physical stores at George Mason University and Mason Square regional campus, the eCommerce site, Patriot Tech in the University Bookstore, seasonal pop-up support at Sci Tech campus, and athletics venues. Rally House is subcontracted to operate physical stores and manage retail merchandising, with a capital investment of $250,000 for store renovations and upgrades. The contract spans five years starting July 1, 2026, with an option for a renewal, and involves comprehensive management of course materials, retail operations, online platforms, and community engagement. Financial commitments include minimum guarantees, commissions, and revenue sharing, with a consolidated P&L provided to the university. The contract emphasizes compliance, data security, accessibility, and community integration.

Description

Contract for the operation and management of the George Mason University Bookstore, including physical stores, eCommerce site, Patriot Tech, Mason Square regional campus bookstore, seasonal pop-up support for Sci Tech campus, and Athletics in-venue locations and eCommerce site. The contract is awarded to A Book Company LLC dba eCampus.com with Rally House as a subcontractor for physical retail operations. The contract term is five years starting July 1, 2026, with one five-year renewal option. The contractor is responsible for course material operations, retail management, and integration with university systems. Rally House will manage day-to-day physical store operations and merchandising. Capital investment of $250,000 by Rally House is committed for store renovations and upgrades.

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