University of North Florida ITN 26-21

Advertising, Marketing and Related Services

The University of North Florida (UNF) is the government buyer establishing a pool of pre-qualified agencies to provide advertising, marketing, and related services on an as-needed basis. The awarded vendors include Big Top Productions, Birdsall Voss & Associates, Carnegie Dartlet LLC, Crawford Strategy LLC, Digital United, Everspring, evok, Fifteen Four, LLC, Frankel Media Group, LLC, Heavy Content Studios, idfive, LLC, MindPower Inc, Moore Communications Group, Net Natives, Inc., Never Without, LLC, Simpson Scarborough, St Johns & Partners Advertising & Public Relations, The Dalton Agency, Inc., VisionPoint Marketing, and Wingard, LLC. The contract is effective starting June 29, 2026, with an initial term of three years and options to renew for three additional one-year periods. The services include strategic marketing consultation, media buying, creative work such as print and digital advertising, website development, writing, event support, social media management, photography, videography, and video production. The estimated annual media spend is $1.5 million. The contract requires compliance with UNF regulations and is open to qualified agencies. The procurement process involved electronic responses through the UNF Bid Portal, with evaluation based on price, experience, and creative competencies.

Description

The University of North Florida (UNF) awarded a contract for advertising, marketing, and related services. The solicitation was an Invitation to Negotiate (ITN) with an open restriction type. The contract term is initially three years with options to renew for three additional one-year periods. The award creates a pool of pre-qualified agencies to provide services on an as-needed basis. The estimated annual media spend is $1.5 million net of commissions or management fees. The award was effective June 29, 2026. Multiple agencies were listed as awardees.

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