Award
Department of Business, Economic Development & Tourism P27000079
RFP 27-09 Hawaii Tourism Destination Brand Marketing Oceania MMA
Recipient
The Walshe Group PTY LTD
Award Amount
$2,950,000.00
Ceiling
$2,950,000.00
Awarded
August 31, 2026
Identifier
P27000079
Award for comprehensive destination brand marketing services for Hawaiian Islands targeting Oceania, focusing on leisure travel marketing excluding MCI market segment.
Description
The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the Oceania major market area, with primary emphasis on Australia and Aotearoa-New Zealand. The scope of services shall be limited to leisure travel marketing. Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.