Award
Department of Business, Economic Development & Tourism P27000076
RFP 27-01 Hawaii Tourism Brand Mkt for North America MMA
Recipient
Hawaii Visitors & Convention Bureau
Award Amount
$48,560,000.00
Ceiling
$48,560,000.00
Awarded
August 31, 2026
Identifier
P27000076
Award for comprehensive destination brand marketing services for Hawaiian Islands in North America, focusing on leisure travel marketing, awarded to Hawaii Visitors & Convention Bureau.
Description
The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the North America major market areas, including the U.S. East, U.S. West, and Canada. The scope of services shall be limited to leisure travel marketing.