Award
Florida Department of Health C75D3D
646350-FY25/26-IHeart Radio-PSG-Harvey
Recipient
IHEARTMEDIA + ENTERTAINMENT INC
Award Amount
$5,000.00
Ceiling
$5,000.00
Awarded
June 19, 2026
Identifier
C75D3D
The Florida Department of Health awarded a contract to IHEARTMEDIA + ENTERTAINMENT INC for radio advertising services, specifically placing 155 thirty-second commercials on a top-ranked station in Palm Beach County via WKGR-FM. The contract includes a bonus of 40 five-second commercials at no cost to increase reach, with a total investment of $5,000. The advertising campaign is scheduled from June 23 to June 30, 2026, aiming to reach approximately 133,300 people with an estimated gross impression count of 543,300. The contract was awarded through an informal quote process, and the purchase order covers a single line item for radio advertising.
Description
Broadcast Radio: 155 thirty second radio commercials placed on 1 of the 3 highest ranked stations in Palm Beach County via WKGR-FM (98.7 The Gator). The proposed schedule reaches 133,300 people an average of 4 times during the flight. 40 five second $0 rate commercials included for bonus media to increase frequency and reach of message. Duration: 6/23/26 - 6/30/26. Gross Impressions: 543,300. Investment: $5,000.00.