Award
Alberta Purchasing #2024RSS0111
Longitudinal Survey of Sports Betting Ads
Recipient
YouGov
Award Amount
$149,700.00
Ceiling
$149,700.00
Awarded
February 27, 2025
Identifier
2024RSS0111
University of Calgary awarded a 1-year contract to YouGov for conducting a longitudinal survey on sports betting ads involving 1500 adults from Ontario and Alberta.
Description
The University of Calgary intends to award a 1-year contract to YouGov to recruit, program, and collect survey data from 1000 Ontarian adults and 500 Albertan adults. The online survey will consist of 20-minute surveys at baseline, 3 month, 6-month, and 12-month follow-ups.