Award
Southern California Regional Rail Authority PlanetBids #SP641-26
Public Relations Support
Recipient
Southern California Regional Rail Authority
Awarded
January 26, 2026
Identifier
SP641-26
The Southern California Regional Rail Authority (SCRRA) awarded a contract for public relations support services to enhance Metrolink's brand reputation, media relations, crisis communications, and executive visibility. The contract is an Indefinite Delivery/Indefinite Quantity (IDIQ) type, with a base period of one year and two optional one-year renewals. The services include media relations, campaign strategy, event support for major events like the 2026 FIFA World Cup and 2028 Olympics, crisis response, executive visibility, multicultural outreach, and performance reporting. The contract aims to support Metrolink's service expansion and large-scale regional events, with work performed primarily in Southern California. The procurement process was initiated with a solicitation release date of September 18, 2025, and the award was anticipated to be executed in January 2026. The buyer is the Southern California Regional Rail Authority, and the recipient is the same entity, acting as the contracting agency. The award involves no specific OEMs, vendors, or product quantities, focusing instead on service support. The primary contact for procurement is Tammi Phillips, Senior Contract & Compliance Administrator, via email at phillipst@scrra.net. The award is located in Los Angeles, California, with the jurisdiction code US-CA and region code US-CA. Potential competitors include firms with expertise in transportation, government, and large-scale event PR campaigns.
Description
The Southern California Regional Rail Authority (SCRRA) awarded a contract for Public Relations Support services to enhance Metrolink's brand reputation, media relations, crisis communications, and executive visibility. The contract is an Indefinite Delivery/Indefinite Quantity (IDIQ) type with work released through Contract Task Orders (CTO). The base period of performance is one year with two one-year renewal options. The project involves strategic media relations, campaign execution, crisis communication support, and multicultural inclusive PR to support Metrolink's service expansion and major events like the 2026 FIFA World Cup and 2028 Olympics.