Kern County 2406755

Product: Television Audience:Animal and Pet/Pet Supplies Reach: 44.56% Frequency: 2.3 CPM's: $49.37 Total IMPR: 23,93...

Kern County awarded a $6,000 purchase order to Spectrum Reach for four advertising placements, each listed with a quantity of 1: television advertising targeting animal and pet supplies (44.56% reach, frequency 2.3, $49.37 CPM, 23,937 impressions, 520 spots; four-month budget $1,199.96); addressable advertising targeting pet lovers and dog and cat owners ($13 CPM, 107,692 impressions; four-month budget $1,400); display advertising targeting computer and video games, online games, search engines, and jobs ($10 CPM, 140,000 impressions; four-month budget $1,400); and Hispanic display advertising targeting the same listed audience categories ($10 CPM, 200,000 impressions; four-month budget $2,000). The line-item amounts total $6,000. The source describes four-month budgets; no separate contract term is provided. Carol Rice, Account Executive, is the listed contact.

Description

Product: Television Audience:Animal and Pet/Pet Supplies Reach: 44.56% Frequency: 2.3 CPM's: $49.37 Total IMPR: 23,937 Spots: 520 Monthly Budget: $300.00 Total Budget for 4 months $1,199.96; Product: Addressable Audience: Pet Lovers/Dog and Cat Owners CPM's: $13.00 Total IMPR: 107,692 Monthly Budget: $350.00 Total Budget for 4 months $1,400.00; Product: Display Audience: Computer & Video Games, Online Games, Search Engines, Job CPM's: $10.00 Total IMPR: 140,000 Monthly Budget: $350.00 Total Budget for 4 months $1,400.00; Product: Display-Hispanic Audience: Computer & Video Games, Online Games, Search Engines, Job CPM's: $10.00 Total IMPR: 200,000 Monthly Budget: $500.00 Total Budget for 4 months $2,000.00