Kern County 2407020

Segment 1 CPT - On-Screen :30 2310-0640-001-001 Duration: 30 seconds; Total Weeks: 32; Screens: 14 Theater: Bakersfie...

Kern County awarded purchase order 2407020 to National Cinemedia, LLC for a $29,500 local advertising campaign. The five line items, each quantity 1, include: Segment 1 30-second on-screen cinema advertising (item 2310-0640-001-001), 14 screens at Bakersfield Stadium 14, for $16,003.74; TROOH on-campus digital out-of-home advertising (2310-0640-001-002), 222,222 impressions at California State University–Bakersfield and Kern Community College District, for $5,000; Segment 2 30-second on-screen cinema advertising (2310-0640-001-004), 6 screens at AMC Bakersfield 6, for $1,730.67; Noovie Audience Accelerator OTT/digital video (2310-0640-001-003), NCM Moviegoer targeting and 143,725 impressions, for $3,765.59; and Noovie Audience Accelerator digital banners (2310-0640-001-005), NCM Moviegoer targeting and 448,430 impressions, for $3,000. Each campaign component is specified for 32 weeks. The cinema spots are 30 seconds; video supports 15- or 30-second formats, and the banner and digital-display dimensions are specified in the order. No other awarded vendors or OEMs are identified.

Description

Segment 1 CPT - On-Screen :30 2310-0640-001-001 Duration: 30 seconds; Total Weeks: 32; Screens: 14 Theater: Bakersfield Stadium14, Bakersfield CA, $16,003.74; OnCampus DOOH Local - TROOH On-Campus 2310-0640-001-002 Total weeks: 32 Digital Unit: 1080 x 1920 pixels vertical; 1920 x 1080 pixels horizontal Trooh Venue ID: California State University - Bakersfield Kern Community College District Impressions: 222,222 Total: $5,000.00; Segment 2 CPT - On-Screen :30 2310-0640-001-004 Duration: 30 seconds; Total Weeks: 32; Screens: 6 Theater: AMC Bakersfield 6, Bakersfield CA, $1,730.67; Noovie Audience Accelerator Video + OTT Local - OTT/Digital Video 2310-0640-001-003 Total Weeks: 32 Digital Unit: 16:9 aspect ratio, 640x360-1920x1080, :15 or :30 sec Digital Targeting: NCM Moviegoer Impressions: 143,725 Total: $3,765.59; Noovie Audience Accelerator Banner Local – Digital Banners 2310-0640-001-005 Total Weeks: 32 Digital Unit: 300x250, 320x50, 728x90, 160x600, 300x600 Digital Targeting: NCM Moviegoer Impressions: 448,430 Total: $3,000.00