Award
Fresno Unified School District Procureware #RFP No. 24-34
Marketing Services for the Office of Engagement and External Partnerships
Recipient
Multi Marketing Corp DBA Butler Branding
Award Amount
$195,000.00
Ceiling
$195,000.00
Awarded
June 12, 2024
Identifier
RFP No. 24-34
The Fresno Unified School District, specifically the Office of Engagement and External Partnerships, awarded a contract for marketing services to Multi Marketing Corp DBA Butler Branding, located in Fresno, CA. The contract covers marketing services including graphic design, web design and management, and advertisement/publication to support fundraising campaigns, raise awareness of district programs, and cultivate partnerships. The contract term is one year with an option to renew for four additional one-year periods. The estimated annual amounts for the awarded categories are $74,300 for Category A, $69,900 for Category B, and $50,800 for Category C, totaling approximately $195,000. The vendor is responsible for delivering high-quality graphic designs aligned with the Foundation's branding and cultural inclusivity standards, maintaining a visually appealing and accessible website, and monitoring progress through surveys, social media engagement, website traffic, and event attendance. The RFP was advertised to 106 vendors with 8 responses received, and the evaluation considered qualifications, insurance, project approach, locality, and pricing. The contract supports Fresno Unified School District's educational programs and initiatives, including grants and scholarships to support student achievement and college readiness.
Description
Contract to provide marketing services and marketing strategy in graphic design, web design and management, and advertisement/publication for Fresno Unified School District. Term is one year with option for four one-year renewals.