Palmdale Planet bids #RFP 26-001-1700

Consulting Services for Sale of Naming Rights and Sponsorships

The City of Palmdale, California, through its Purchasing Department, awarded a one-year consulting services contract to an unspecified vendor (TBD) for managing sponsorships and naming rights related to city programs, events, and facilities. The contract involves comprehensive services including asset inventory, valuation, strategy development, sales execution, program management, reporting, and compliance with city policies. The scope includes developing marketing assets, conducting benchmarking, executing sales campaigns, managing existing agreements, and providing regular performance reports. The contract emphasizes adherence to city policies such as the Advertising & Sponsorship Policy (Resolution No. CC 2017-031) and requires vendors to meet licensing, insurance, and legal requirements. The award process was based on evaluation criteria including project approach, experience, references, and cost. The contract is effective for one year from the award date, with the place of performance in Palmdale, California.

Description

The City of Palmdale awarded a contract for consulting services to sell and manage sponsorships and naming rights related to City programs, events, and facilities. The contract duration is one year, starting from the award date April 1, 2026. The award amount is to be determined (TBD). The consulting agency is expected to have proven success in municipal settings and use a phased, data-driven approach aligned with Palmdale's strategic goals.

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