Award
California Governor's Office of Business and Economic Development (GO-Biz) 0000037787
California Brand Campaign
Recipient
Push Marketing, Inc. DBA Misfit
Award Amount
$19,000,000.00
Ceiling
$19,000,000.00
Awarded
June 15, 2026
Identifier
0000037787
The California Brand Campaign contract is awarded by GO-Biz to a prime contractor for a comprehensive brand campaign including digital and media services, with a total budget of up to $19 million and a contract term ending December 31, 2026.
Description
GO-Biz is seeking a creative and innovative partner to execute a thoughtful, data-driven brand campaign, including website design and development, digital content creation, video production, and both earned and paid media strategies. The contract term is intended to conclude by December 31, 2026. The contract funding is up to $19 million USD, inclusive of all agency fees, travel, and production costs, with up to $14 million designated for paid media placements. GO-Biz intends to award one contract to a prime contractor who may subcontract components of the contract.