Iowa FOIA #PO-1197974

College of Engineering 2023-24 recruitment campaigns including: ● Optimizations, upgrades and refinements of college ...

This procurement involves Iowa State University of Science and Technology as the buyer, issuing a purchase order to PUSH BRANDING & DESIGN for the amount of $300,000. The contract, awarded on August 15, 2023, covers marketing and recruitment campaigns for the College of Engineering, including CRM optimizations, paid social media advertising across platforms such as Google, Facebook, Instagram, and Snapchat, and development of a department-specific campaign with branding, messaging, video, and CRM components. The purchase is a single-transaction contract with no specified contract end date. The vendor, PUSH BRANDING & DESIGN, is awarded in this project to provide digital marketing services, with the contract documenting a comprehensive design and advertising effort targeting prospective students.

Description

College of Engineering 2023-24 recruitment campaigns including: ● Optimizations, upgrades and refinements of college CRM campaign. ● Paid social media advertising in Google, Facebook, Instagram and Snapchat ● Development of a department specific campaign including brand voice, key messaging, video and CRM components.