Lee County Southwest Florida #RFP240474CMR

VCB Market Research Contract

The Lee County Board of County Commissioners in Florida awarded a contract to Downs & St. Germain Research, LLC for market research services related to the Visitor & Convention Bureau (VCB). The contract has an initial term of three years starting April 2, 2025, with an option to renew for up to two additional years. The scope includes development and implementation of strategic research plans, creation of research materials, and analysis of primary and proprietary studies. The total contract amount is not to exceed $300,000 annually, with quarterly expenses covering visitor surveys, occupancy surveys, visitation trend analysis, economic impact studies, industry evaluations, and presentation of reports. The contract is funded by the Tourist Development Tax and involves multiple contacts, including Joseph St. Germain and Linsey Giddens. The place of performance is Lee County, Florida, specifically Fort Myers. The award was based on evaluation of qualifications, experience, and approach, with the potential for additional special reports. Likely competitors include firms specializing in tourism and market research services.

Description

Contract awarded to Downs & St. Germain Research, LLC to provide marketing research services for the Visitor & Convention Bureau (VCB) for an initial term of three years starting April 2, 2025, with an option to renew for an additional two years. The contract includes development and implementation of strategic research plans, creation and implementation of research materials, and analysis of primary and proprietary research studies. The contract amount is not to exceed $300,000, with quarterly expenses detailed for various surveys and reports.

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