Guilford County NC MUNIS #20095

Implementation for Reducing Infant Mortality Disparities in Guilford County

The Guilford County Purchasing Department in North Carolina awarded a contract to Lativia M. Jones dba Hey Awesome Girl, LLC for an implementation partner to develop and manage a comprehensive communications strategy aimed at reducing infant mortality disparities in Guilford County. The contract includes services such as social media content creation (10 posts per month), newsletters, website content management, maternal health storytelling through videos, graphic design, event marketing, public relations, and ecosystem outreach. The project emphasizes racial equity and community engagement, with a focus on high-impact zip codes. The initial contract is for one year with options to renew for up to three additional years, funded by the American Rescue Plan Act (ARPA). The contract requires compliance with federal and state laws, including certification of no federal debarment, and aims to improve health outcomes and reduce racial disparities in infant mortality.

Description

Award for an implementation partner to reduce infant mortality disparities in Guilford County. The award was made to Lativia M. Jones dba Hey Awesome Girl, LLC.

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