Award
Guilford County NC MUNIS #20232
Guilford County Branding Project
Recipient
The Zimmerman Agency, LLC.
Award Amount
$95,000.00
Ceiling
$95,000.00
Awarded
June 23, 2025
Identifier
20232
The Guilford County Purchasing Department in North Carolina awarded a contract to The Zimmerman Agency, LLC for a comprehensive branding project aimed at developing a countywide brand identity that reflects the diversity, history, and future of Guilford County. The project includes consultation services for brand development, visual identity creation, testing, rollout, and data collection, with a contract period of one year plus an option for renewal. The contract emphasizes MWBE participation, requiring detailed documentation and outreach efforts. The project involves creating brand elements such as logos, taglines, key messaging, and brand guidelines, with a target completion and launch date of June/July 2025. The award amount is $95,000, and the contract includes specific requirements for insurance, compliance, and legal terms.
Description
Contract for consultation services for the development of a forward-looking brand identity including a color palette, tagline, logo, call to action, and brand narrative for Guilford County. The project includes written brand development, visual identity development, testing, rollout, and data collection. The contract term is one year with an option to renew for an additional year.